The Top 10 Things You DON’T Know About Liberty

1. Three of our four locations used to be restaurants! Our lot at 209 W. Little York and our lot at 6111 Airline were both Sonics. Our newest lot at 1725 Wirt Road used to be a Mr. Gatti’s Pizza. When we bought the property, the building still had the giant walk-in freezer! Who would’ve guessed that restaurants make good car lots? Thankfully Mr. B. has an eye for design!

2. A third of our employees have been with us for over 10 years. Some have either passed or are approaching the 20 year mark. Many of our employees started out here right out of high school and were even classmates at Sam Houston High School. Believe me, we’ve had fun looking through those year books. It’s been awesome for Liberty to have this kind of stability. Each generation just trains up the younger one!  It’s like one big family, no matter what our last names are.

3. Speaking of family . . . Liberty loves babies! Hardly a year goes by without a new baby being born into our Liberty family. Many of these babies have spent more time at the car lot than at a daycare or preschool! My twins started coming to work with me at 5 months old and still think that the car lot is one of the best places in the world. They love lot #1 the best, because Grandpa is there of course!

4. Family, Family, and More Family! There are a lot of Bakers in this company to be sure: my dad, my mom, my two brothers, and me. However, we have three more sibling sets in our business! We have Jessica and Esthela, who are sisters. Then there’s Laura and Olivia, also sisters. Our newest set is actually sister-in-law, Cinthya and Rossi. You’d think working with your brothers and sisters would be tough, but we all manage to get along somehow!

5. We have a “vintage,” pink boombox that has been playing nonstop for at least 20 years. Seriously, no one has turned it off in decades. We just lower the volume when we close up at night. I personally bought this beautiful boombox in 1986 from Sam’s. I saved up my allowance to make this glorious purchase, even though my brothers tried to persuade me to buy baseball cards. It turned out to be a great buy, since it’s still working almost 30 years later! One former employee tried to steal it, but the boombox is still here and she’s not.The Boombox

6. Liberty Autos has the best security system ever. We’re guarded by two formidable cacti.  Yes, i’m talking about the plant. Decades ago, my dad brought back a small clipping that he cut from  a cactus on the side of the road in South Texas. Now it’s massive and has a baby. It blooms and bears fruit. Folks from the neighborhood come by and take the young leaves to make nopales. It’s definitely a deterrent for any who imagine climbing the fence.

7. Those of us who’ve been around Liberty since the early 90s are all formidable Tetris champions. In those days, we had one computer, and that computer had one game. You guessed it, Tetris!  My dad claims to be the all time best player, but it’s not exactly fair since he had way more time to play it. Also, he’d kick us off the computer whenever we were getting too close to his high score, alleging he had actual work to do!

tetirs

8. We are dyed in the wool supporters of Houston sports teams. Whether it’s the  Dynamo, Rockets, Texans, or Astros, we cheer exclusively and fanatically for our teams! We watch the games in the office at the same time we’re selling you a car. It just wouldn’t be a normal day at Liberty if we didn’t spend at least half of it discussing the most recent game, the players, the coaches, and how much we loathe the Cowboys!

astros

9.  Liberty lives by its very own set of traditions. I guess that’s natural if you’ve been around as long as we have. We must always watch the trail riders go down Little York at the kick off of every Rodeo season. We must have tamales on Christmas Eve. We must hold foot races down Domino Lane any time a challenger arises that claims he or she can run faster than my dad. We must have pie from My Dee Dee’s Pie Shoppe at least once a week.

10. The last thing you may not have known about Liberty is that we are celebrating our 35th anniversary this year! We’ve come a long way since 1981 and are thrilled to look back on the tens of thousands of cars we’ve sold and customers we’ve met. There will be lots of special Liberty events throughout the year, so keep an eye on our Facebook page and website. http://www.libertyautohouston.com.

 

What does Liberty mean to you?

I’m a car lot kid. Actually, I’d like to claim that I’m the first of the Liberty car lot kids. I do have older brothers, but they were already in school when Liberty opened. I came to work with my mom in the morning and stayed with her in the office until she had to get my brothers after school. There have been many, many car lot kids over the years. Jessica and Esthela brought their baby boys to work with them, and now those boys are in Middle School. I brought my twin girls to work with me, and now they’ve started preschool.

Still, I maintain that I’m the original car lot kid. I was one year old when Liberty opened at 810 Little York in an old Fina gas station. I remember flashes, just snatches of memory from those early days. I remember eating sugar cubes when no one was looking. I remember pushing two office chairs together to make a cot when I was ready for a nap. I remember riding with my dad to exotic places like Cleveland and Huntsville, so we could buy cars at good prices to stock our inventory. I remember sitting beside my dad in musty offices and watching him negotiate the best prices for the rough, old cars they were trying to sell him. I remember stopping my dad from buying a car, because it had a rust hole in the side as big as a man’s fist that just happened to be eye level with my 4 year old eyes. I remember watching my dad and Luciano, our mechanic, re-tarring the roof of our office after Hurricane Alicia ripped it off. It’s one of my earliest, clearest memories, those two men, a drum of steaming hot tar, the sun beating down on them.

I always understood how the food got put on the table, how the clothes got on our backs, because I saw my father mopping blazing tar across our roof when I was just three years old. I understood that this was all about more than cars or money. Liberty means so much more than that. To me, it means that no job is too hard or too dirty if it’s my job to do. For the Liberty family, it’s something created from nothing, nurtured by hard work, sacrifice, and faith. It means putting good people in good cars; a mother putting her new baby’s car seat in her Ford Edge, a man hoisting his tool box into the bed of his Dodge Ram, a graduate driving his Chevy Malibu to his first job, a smiling couple driving their Jeep Cherokee to the beach, a woman putting down her hard-earned money and then driving home in her sparkling Chrysler 300.  Liberty, that’s what it means; protection, self-reliance, independence, freedom, success. Liberty means something different to everyone. I’d love to hear what it means to you: the freedom to pile your friends in the car and go on a road trip, the ability to take your grandma to a doctor’s appointment, the power to open the door to your perfectly detailed car for your girlfriend, hand her a rose, and take her on a nice date. Tell me, what does Liberty mean to you?liberty logo 2013

The Liberty Name

I love cars. Avery tells me this every day. My two year old daughters love cars. They insist on looking at pictures of them online, especially red ones. When Lily sees the Liberty star, she says “Pa.” She loves to wear her shirt with the Liberty star on the front and her name on the back. Not a day goes by without them asking me to take them to the car lot. When I tucked my girls in last night, they each brought a toy car to bed with them. My little darlings are car dealers before they can even tie their shoes. It’s in their DNA. I love being a part of a family business.

When people see our Liberty star logo and hear the name of our business, they guess that the name Liberty was chosen to hearken to a patriotic spirit. That assumption is not completely accurate. My dad, Jerry Baker, opened Liberty Autos in 1981, when my big brothers were just 4 and 6. Night after night, they would beg my dad to read a picture book to them about Paul Revere. They loved this book so much because my dad would read the final line of the story with such excitement, “Paul Revere was riding, riding, riding to LIBERTY!!” When it came time to choose a name for his new business, my dad asked my brothers what it should be. They’d shout LIBERTY! The name turned out to be a good fit, because my dad always felt a strong connection to the Bible verse Galatians 5:1:

“Stand fast therefore in the liberty by which Christ has made us free, and do not be entangled again with a yoke of bondage.”

As Christians, we believe that Christ has made us free from our past, free from our failures, free from the wrong turns we’ve made along the way. Because of Jesus, we wake up to a new day every day. Through God’s love, we get up and give it our best!

I love that our business is named liberty. It means something different to everyone. To some, it means the freedom to choose your future. To others, it means leaving the past behind and starting fresh. And to others still, it means the chance to walk through life on even footing with everybody else in the world. Come to us for your next car and find the Liberty you’ve been searching for.

liberty logo 2013

Our Commercial with El Vaquero

Liberty has done very little advertising over the years. It’s truly amazing what word of mouth and repeat customers have done for us. Our customers like our cars and the way we treat them. We’re so grateful that they share their Liberty experience with their families and friends and keep coming back year after year. A few months ago, we decided to make a T.V. commercial to get the word out about our four locations. We chose to work with Estrella TV, or channel 61 in Houston. They would direct the commercial and even provide the talent! We just had to stand in a group and say one sentence on cue. Los Esperamos aqui en Liberty! Or We’re waiting for you at Liberty! What we learned that day is that making commercials is hard. It took us at least 2 dozen attempts to get our one line right. The professional who did all the rest of the talking did an amazing job. I watched him before filming and wondered to myself what was this guy going to do! He was quiet and kept to himself, but when the camera came on, El Vaquero went to work! I guess that’s why he’s a professional T.V. personality, and we are not. I think we’ll stick to the car business and leave the commercials to the stars.